NAIROBI, 19 February 2024… Java House has announced a one-year sponsorship as a nutritional partner for Kenya’s national women’s volleyball team, Malkia Strikers. Undertaken through the Java Foundation and the Kenya Volleyball Federation, the agreement will see the leading restaurant brand provide meals and refreshments for the decorated team for the next year during their training sessions.
Speaking during the sponsorship announcement, Java House CEO Priscilla Gathungu stated that the sponsorship demonstrates Java’s commitment to supporting local talent and expressed confidence in the Malkia Strikers ahead of their international appearances.
“As a Kenyan-born brand, we recognize the importance of sports in society and improving the lives of our youth. We are also greatly inspired by our sportsmen and women’s continued resilience in international competitions, and we are determined to see our country’s flag continue to fly high,” said Ms. Gathungu, adding, “Through this sponsorship, we will address the specific needs of the players as nutritional partners and support the Malkia Strikers as they represent the country in upcoming regional and international competitions. The team has proven its worth, guiding Kenya to ten continental titles. We are confident that they will continue to make the country proud.”
The Malkia Strikers are scheduled to travel to Ghana for the All-Africa Games, which will take place from March 8th to 23rd. They will then continue to prepare for their participation in the 2024 Paris Olympics, which they earned by winning the African title at last year’s CAVB Africa Women’s Nations Cup.
On his part, the Kenya Volleyball Federation President, Charles Nyaberi, emphasized the importance of sponsorships, stating that the squad is well prepared for the upcoming competitions.
“The Malkia Strikers continue to bring positive attention to the sport, ensuring Kenya shines. When it comes to athletes, they have very specific nutritional needs, especially as they prepare for intense competition, and Java’s assistance will be invaluable in helping the team achieve the best results. Such encouragement motivates our players to perform at their best both on and off the court,” said Nyaberi.
Ms. Gathungu urged more businesses to support Kenyan sports teams, calling it “a good investment in driving brand loyalty” and positioning Kenya as a popular sporting destination.
